Interview: Creative Director & Founder of Souve Bag Co

Who are you? How did all come?

I´m Hendrik, 35 years, since 15 years in Munich. Before starting as a bag designer / entrepreneur I did other stuff but since teenager years my passion is design, art, fashion, craftsmanship and all these great fields. 2011 I founded Souve Bag Co with the help of other Munich based creatives. We still work in a very close relationship to arrange products, graphic designs, photo productions and many more…


What´s the story about Souve Bag Co and „German Trademark“?

The market is full of bag brands but for my taste there was nothing cool, durable and fair priced. So I came up with the idea of a small bag brand. I sketched tons of designs, talked with many production partners, picked the right one and founded Souve Bag Co nearly 5 years ago. I like the idea of proper work and honest products, I guess that´s what „German Trademark“ globally stands for.


Your favorite bag? What are the topsellers?

No doubt, the large canvas duffle bag in combination with the matching canvas wash bag. The perfect pair for a weekend trip. Also the large backpack (laptop 15“ fits in) you can carry as a bag with the leather side handle. Our 24oz thick canvas is waxed so the bags won´t get wet inside during a rainy ride.


What´s up for the future? Any big plans?

Yeah, we just started! Our team is growing and we sell more and more to great retailers worldwide. On top we work hard to extend our webshop with some interesting editorial content. In summer 2016 we´ll launch a cool furniture cooperation with a German artist. Can´t wait!!

Store: Corneliusstr. 2, 80469 Munich

Opening Hours: 12:00 to 19:00

Tel.: 089 / 24297777

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