Breakfast lovers attention please: Bonjour Munich – the city’s first breakfast delivery service! Short interview with Alexis de Béchade, founder of this great service.
How did you came up with the idea?
As french native and after growing up in Paris I am a food lover and I particularly love good bread and pastries.
When I arrived in Munich few years ago I directly noticed that bakeries where unequally distributed in the city. They are all centralized in the touristic/pedestrian city center area. In some districts like Bogenhausen, we have to walk more than one mile to find the first bakery. I have to say that in France it’s very particular, we have « Boulangeries » every 50 meters.
There is also a lack of French bakeries in Munich. Many of them pretend to be french and are not, and some of them are french but use some local basic ingredients (flour, butter) so the result is not, and cannot be the same like in France.
What´s your concept?
Our main concept is the delivery. And especially our delivery slots which start from 7am until 2:30 pm, 7 days a week including Sundays.
People in Munich are used to order for dinner, less for lunch, and not yet for breakfast and that’s our main idea. We wanted to bring something new in the city.
Munich is a little bit late compare to her big sisters like Berlin, Paris or London.
But we can notice that things are changing with the arrival of many new (but very different to us) delivery concepts like Foodora, Deliveroo etc…
Munich is a young city and things are finally moving on.
What is special about Bonjour Munich?
Our main characteristic is that Bonjour Munich has no shop. We are an online shop.
Our clients connect to our website and order at anytime a breakfast & lunch, at the last minute or also days in advance. Our website is very easy to use and available in 3 languages. Not more than 5 min are necessary to pass an order (minimum order is 15€).
We deliver many companies during the week, and of course more private people during the weekend.
And where does your food come from?
As we are, and « pretend » to be french, our main products are coming directly from France. Our Bread and offer of « Viennoiseries » are pre-baked in France. It is very important for us to use local product from France like flour and butter (from Poitou-Charente). For the rest of our offer: quiches, salads, sandwiches, spreads, soups, juices, patisseries…everything is freshly prepared on demand just before the delivery by our cook Philipp. Our Kitchen is located in Schwabing.
What is the most delicious piece in your menu?
The croissants and pains au chocolat are our best-seller. I personally love the apple cake which is an old secret family recipe.
What are your goals for the future?
We started our business last month and we actually deliver 6 districts: Lehel, Isarvorstadt, Maxvorstadt, Schwabing, Haidhausen and Bogenhausen.
We want to extend as soon as possible our delivery zone to the rest of the city.
And why not open a shop, but that’s for later…
More info: www.bonjourmunich.de